An iconoclast is a person who challenges generally accepted beliefs and institutions. I am someone who is always questioning and challenging the status quo, believing there is always a better way of doing something if we are willing to be open, foster creativity and encourage innovation.
I am a change agent at my core - born to create, change and connect. I am not daunted by adversity; I find it motivating. I have an innate ability to see the opportunity in every situation. My approach: think different, be authentic, and get results.
I have developed and executed successful go-to-market strategies for North America, South America, Europe, and Asia. I competed with bigger and better known entities, but was successful by leveraging a blue ocean approach and creative thinking.
I can help your company or community successfully enter new markets through targeting the right markets and partners, developing a compelling value proposition and brand, and leveraging creative go-to-market initiatives focused on results.
I have spent a career building successful brands for CEOs and corporations. I have transformed unknown, damaged, and new brands into credible and well-known entities in various markets.
The quality of your brand is tied to recruitment, business development, and company valuation. My approach to growing brands and business is: think different, be authentic, and get results.
I have experience as a senior leader across the public, private and non-profit sectors in three Canadian provinces. I also built and led an international team across 14 countries.
I can take on fractional executive roles in marketing, external relations, and business development.